Marketing is not a new phenomenon in the
business world. It has been in existence since the inception of a business
itself. The only thing that has changed is the way people do it. Lately,
digital marketing has gained popularity in an almost frenzy way. However, the
definition of the term is a misdemeanor. Most of the descriptions I have come
across references to it as any form of online marketing. In reality, any
marketing is done over an electronic medium, including TV and radio, which is,
in fact, digital
marketing though they are not 'online.'
Definitions aside, not all digital
marketing strategies have a future. In terms of offline content, the TV and
radio industry is slowly but surely losing their appeal because a significant
chunk of potential customers is found online. According to internet world
stats, 49% of the global population has access to the internet, and the number
keeps growing. As you can see, the offline digital marketing age is coming to
an end, and the age of online business marketing is just blossoming.
Online advertising has gained popularity
over the past two decades. Statistics show that over 80% of the global internet
users use mobile phones to access online content. Any marketer in their right
mind should be out there trying to get a piece of this pie if they are not
already doing so, but first, you need to be aware of what you are getting into
as an online marketing business.
There are several marketing online ways.
They are a dozen ways to be specific, but there are those major ones that every
marketer should be aware of. These internet marketing ways are:
Also, you can read 7 Ways of
Digital Marketing Best for Driving More Sales
What Is Digital Marketing and Why It
Matters?
Search Engine Optimization(SEO)
If there is a marketing concept that
should be understood is SEO. Briefly, search engine
optimization is the process of ensuring that your site appears
favorably in a search engine. When say "favorably," I mean on the
first page since over 64% of the clicks are usually in the first five listings.
However, it is not that simple. Though this is one of the best in terms of
digital marketing
examples, I have come across thousands
of sites that have been ranked as the top three but in reality, there is no
content. The SEO measures are by SEO Expert done
just for ranking and not for the benefit of the consumer. In internet marketing
jargon, this is referred to as black hat SEO,
but don't get it twisted; there are repercussions. You may get quick bucks, but
by breaking the rules, you stand a risk of your site being banned. White Hat
SEO focuses on both the SEO side and the content. You and the consumer both get
what you want. In terms of website marketing, you cannot afford to leave SEO
out.
Unlike SEO, SEM encompasses the practice
of marketing online, but with a paid advert that appears on the search engine
results page. It is also considered more effective than SEO. This is because
they appear on top of the rest as an addition that can either come in text form
or something more visual like a banner of which work for the business. For the
SEM to be effective, keywords are of utmost importance. What you need to
understand as online marketing businesses that search engines operate in terms
of keywords. Find the right keywords that relate to the product you are
advertising, and you will have the smooth sailing from then on. This is one of
the digital marketing examples that marketers should not ignore.
Affiliate marketing
Another online marketing way is to target
affiliate marketing. This all boils down to an individual
identifying a specific product or service, promoting it, and earning some money
in the form of commissions. These individuals could be bloggers who want to
make extra cash or digital marketing businesses whose sole purpose is to
promote brands. In most cases, all you need is the three parts of the puzzle:
the merchant, the affiliate,
and the consumer. However, there is the fourth component, which is usually
ignored, but it is equally important, and that is the network. This is the
middle person between the merchant and the affiliate that does the delivery
whenever the consumer makes a purchase. Such systems include ClickBank. These
networks make digital marketing business easier.
Content marketing
This form of web marketing involves
using storytelling to capture the interest of the consumer. By definition, it
is the process of marketing that consists of the creation of quality and
informative content consistently to gain customers' loyalty. Detailed
information on products is the one thing consumers are always on the lookout
for, and the internet marketing can offer mainly social media marketing. No
matter your online business marketing strategy, without content, it will be
tough to convince the consumers.
Big Data
Social media
marketing to develop content for the said target. Big data, as the name
explains, is a huge amount of data that is collected to help in online business
marketing. In the past, it was a tall order to come up with such amounts of
data; but with technology, and data collecting bots like Google trends and
analytics, it has become easy. Big data helps brands identify target consumers
so that they can use digital tools such as.
Conclusion
Web marketing still has a long way to
go, but the future looks bright. Fortunately, there is still space for
businesses to join. However, to stay relevant in the business world, online
advertising is not an option but rather a requirement. The list of digital
marketing ways does not cover all the possible ways, but they are the most
popular and effective ones. It is the best way to get started on your website
marketing journey. So, don't wait, there is no better time than now.
